Welcome to Sure Deal General Trading L.L.C.

Smart Trade. Reliable Logistics. Growing Together.

Who We Are

Connecting Markets with Purpose and Precision.

Founded in 2025, Sure Deal General Trading L.L.C. began as a bold vision to make trade more accessible, organized, and transparent in the region. While we’re a young company, we are driven by a clear purpose—to provide reliable sourcing, streamlined logistics, and personalized service to businesses across the UAE, Gulf, and Africa. Our team is united by commitment, agility, and a passion for building lasting trade partnerships.

Our Process

How We Work with You

Discuss Your Needs

We start with a detailed conversation to understand your goals, budget, and product or logistics requirements.

Source & Plan

We reach out to our growing network of suppliers and partners to build the most efficient, cost-effective solution for you.

Deliver with Care

From paperwork to final delivery, we coordinate everything with clarity, speed, and updates along the way.

The Goal

Our Mission

To make global trade more accessible, efficient, and reliable—by providing honest service, flexible sourcing, and organized logistics tailored to each client’s needs.

The Outlook

Our Vission

To become a trusted trade and logistics partner across the Gulf and Africa—bridging markets with smart, tech-enabled solutions and strong local relationships.

The Team

Meet Our Team

Matthew Cole
Founder
Juan Soto
Co-Founder
Benjamin Shaw
COO

Ready to simplify your sourcing and shipping?

Get in touch today to explore how we can support your trade needs.

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